Families Choose You. Then They Tell Their Friends.
Most dental marketing only gets attention when the schedule is quiet. That's exactly why it stops working.
Marketing in a dental practice is usually the first thing dropped when the schedule fills up — and the first thing panicked over once it empties out. It gets handed to whoever has five minutes: the owner, the practice manager, or an agency working without a real brief. It's rarely targeted, and it's almost never written for the people actually reading it.
Your practice deserves more than an afterthought — which is why we only take on one dental practice per region, and give it the attention a real growth channel needs.
We've worked with Vivid Dental in Sydney for the past 12 months. Here's what that focus produced.
Website Traffic
Blog Readership
Facebook Growth
Interactions
Visits
Instagram Growth
Interactions
Visits
Educational, Expertise-Led Content
We moved away from generic posts and built content around the real, everyday problems their patients were facing — showcasing the practice's expertise in a way families could relate to.
A Magazine That Built Authority
We launched a dedicated local magazine positioning them as the go-to family and children's dental authority in their region — content no competitor had.
SEO & Geo-Targeted Blogs
We wrote blogs targeting the exact searches local families were already typing into Google — driving new organic traffic straight from search.
We launched a digital magazine for families called "My Kids Dentist", that positioned Vivid Dental as the local authority.
Practical advice, expert tips, and answers to the questions parents actually ask — published under Vivid Dental's name, shared with their community, and impossible for a competitor to copy overnight. It's the kind of content asset a family dental practice can build a reputation on for years. This increased their bookings across all services in the practice.
In the magazine, we've compiled practical advice, expert tips, and answers to some of the most common questions we hear from parents. As always, our goal is to provide information you can trust, without the confusion or overwhelm.
I've been running Vivid Dental for over 15 years and last December was our best month ever. I honestly didn't expect marketing to make that kind of difference — but the consistency of the content, the newsletter, the social media — it all added up. Our patients comment on it, new patients tell us they found us online, and I feel like the practice finally has a professional presence that matches the quality of care we provide. I wouldn't hesitate to recommend this program to any dental practice serious about growing.— Caroline, Owner, Vivid Dental
Roy West
Debbie Buckland
Vivid Dental said yes twelve months ago — and their best December and best July on record are the result. We're only bringing this program to one practice per region, and we're actively speaking with practices in your area right now. If that opportunity goes to someone else, it's gone.
This program isn't for every practice — it's for the ones where families genuinely come first. Let's spend ten minutes and find out if that's you.
- Monthly reporting, review & strategy meeting — we walk you through what's working, and next recommendations in plain English
- Fresh, relevant content for your website every month
- Ongoing social media content built around your practice
- A quarterly newsletter sent to your existing patients, with offers and promotions to keep them coming back